Rii.MJ is,
To create the next generation of artists
It is an advanced production system,
Designing IP based on "sensitivity"
It's an artist development platform.

The label name "Rii" is
Real──Focus on the essence
Insightful - insight into the big picture
Irreplaceable - inimitable, irreplaceable
This means three values:

Rii.MJ is based on this value,
Putting artists in existing frameworks
Rather than applying
As an unprecedented entity
The environment and structure for growth,
Consistently designed and produced.

MJ is "Mirai Junction".
It is the point where all possibilities intersect.

The past and the future intersect,
Hidden talents and
The moment when yet unnamed possibilities intersect.

Rii.MJ is,
Standing at the intersection,
Starting from a place no one has ever walked before: "zero"
By paving the way,
The next generation of artists
It continues to be the starting point for new beginnings.

Rii.MJ is,
Following past success stories
No selection is made.

Discover undefined sensibilities and new stories,
We envision a future in which these technologies will expand into culture and industry.
Drawing and designing from the concept stage,
We will implement it.

Don't be afraid of making unprecedented choices or trial and error.
From beginning to end,
Paving the way with your own hands.
Rii.MJ is,
It is a unique label that adheres to this attitude.

And right now, at this very moment,
Towards the birth of artists who will represent the next generation,
Rii.MJ keeps going.

Artist 01

VIBY
Voyage Into Bright Youth
VIBY is a brand that creates a worldview based on "Voyage."
A boy group.
They are
We didn't come together with the same dream from the beginning.
By one foreign producer,
Different places, different times
The members who have lived together meet,
I began a journey.
This project records:
It's not a made-up story.
We move forward while wavering, clashing, and changing.
Moments of growth and
The emotions that arise within it.
The universal emotions of youth,
Members and fans on the same timeline
While sharing,
Let's experience it together.
Official Site open in new tab icon
KIM MI JEONG

KIM MI JEONG

Rii.MJ Executive Producer / 36
Artist Maker – Not Just Producer
BTS, TOMORROW X TOGETHER member scouting, K-POP scene casting director
A key figure in the field of new talent development and casting, having worked in the global artist development sector for 16 years.
He has experience reviewing audition data from over 1 million people worldwide, including in South Korea, Japan, the United States, China, Southeast Asia, Australia, and Canada.
In 2011, when HYBE was still Big Hit Entertainment (now BIGHIT MUSIC), I joined the new talent development team as a new graduate and gained work experience while participating in the development process of BTS in their early stages.
Subsequently, in 2014, he rejoined HYBE and, as the leader of the casting team, discovered the members of TOMORROW X TOGETHER, going beyond the simple role of casting director to taking on responsibility for organizational design and system development.
Since 2022, I have comprehensively led all aspects of the Rii.MJ project, from discovering and nurturing new talent to marketing, creative work, designing the brand's worldview, and organizational development.
In March 2026, Rii.MJ will be launched, and the first artist, "VIBY," is scheduled to be released.

Rii.MJ
ON-LINE
AUDITION

Application requirements and entry information can be found here.